
Sello
A CognasisAI product · Built in Sri Lanka
The WhatsApp AI chatbot for Sri Lankan small businesses.
Sello replies to your customers on WhatsApp 24/7 in Sinhala, Tamil, Singlish, and English — trained on your menu, prices, hours, and policies. Your team takes over the moment a real person is needed.
Mainly for WhatsApp. On the Pro plan, the same bot also answers visitors on your website.
- 24/7
- always replying
- 10 min
- to go live
- 0 code
- no developer
- 4
- languages out of the box
Sello
online
What is Sello
A WhatsApp AI assistant built for Sri Lankan businesses
In Sri Lanka, WhatsApp isn't just a messaging app — it's the front door of most businesses. Customers ask for prices on WhatsApp before they call. They check stock, place orders, book appointments, and chase delivery updates on WhatsApp. Many never visit your website at all.
Sello is a WhatsApp AI chatbot — a 24/7 automated assistant on your WhatsApp Business number that handles routine questions in Sinhala, Tamil, Singlish, and English, grounded in your real business information. It's built on the official WhatsApp Business API, powered by a large language model that understands natural conversation rather than rigid menu trees.
Sello is the productized version of the same AI stack CognasisAI deploys for enterprise clients — packaged so any small business in Sri Lanka can plug it into WhatsApp in an afternoon, without hiring a developer.
Built in Sri Lanka, for Sri Lanka
Made for how Sri Lankan customers actually use WhatsApp
Generic chatbots assume English-only customers in a single time zone. Sello is built around the realities of running a business in Sri Lanka: four languages on one chat, Poya-day closures, payment in LKR, and customer expectations of an instant WhatsApp reply.
Sinhala · Tamil · Singlish · English
All four major Sri Lankan customer languages handled out of the box — no per-language training.
Built in Sri Lanka by CognasisAI
Engineered and supported from Colombo. Local team, local time zones, local context.
LKR pricing, local payment methods
Billing in LKR, paid via local bank cards or transfers. No international card needed.
Tuned for Sri Lankan business hours
Knows Poya days, public holidays, monsoon-season delivery patterns — Sello respects your real schedule.
Features
Everything you need to keep customers happy on WhatsApp
Built for small teams and busy owners — not engineers. Every feature is in service of one goal: never leave a paying customer waiting on WhatsApp.
Trained on your business documents
Upload your menu, price list, opening hours, return policy, and FAQ. Sello answers from what you wrote — not made-up details or generic LLM hallucinations.
Sinhala, Tamil, Singlish, English
Built for Sri Lanka. Customers can write in Sinhala, Tamil, Singlish, English, or switch mid-conversation — Sello replies in the same language without any extra setup.
Sounds like your brand
Set the tone — friendly, formal, cheeky. Sello stays on-brand in every reply, in your customers' language, every hour of the day.
Hands off to your team in one tap
When a customer needs a real person — refunds, complaints, special requests — your team takes over with full chat history. No context lost in the handover.
All chats in one place
WhatsApp messages — and website chats on the Pro plan — show up in a single team inbox. Reply from the same place; see what came from where.
Live in 10 minutes, not weeks
Connect your WhatsApp Business number, drop in a few documents, set your tone. You're live the same day. No coding, no IT team, no Meta paperwork wrangling — we handle it.
Predictable monthly bill
Plans by conversation volume. Sello warns you before you hit your limit, so there are no surprise charges at month-end and no overage shocks.
Your customer data stays yours
Conversations are private to your business and locked to your account. Encrypted in transit and at rest. Export or delete anything, anytime.
Also on your website (Pro plan)
Already growing? Put Sello on your own site with one line of code. Same bot, same answers, same team, same inbox — across both WhatsApp and web.
Never misses a Poya day or 3am DM
Sello answers at 3am on a Poya day the same way it answers at 2pm on a Tuesday. No overtime, no exhausted staff, no missed orders while you're closed.
How it works
Live on WhatsApp in three simple steps
You don't need a technical team. If you can send a WhatsApp message and upload a PDF, you can launch Sello.
01
Connect your WhatsApp Business number
Plug in your WhatsApp Business number — or get a new one. We walk you through the one-time WhatsApp Business API onboarding with Meta. No developer required.
02
Upload what you want it to know
Menu, price list, opening hours, return rules, FAQs, brochures, even old chat transcripts — anything you'd hand a new staff member. Sello reads it in minutes.
03
Go live and watch it work
Sello starts replying instantly. You see every conversation in your inbox. Your team steps in only when it really matters — and Sello remembers everything.
Compared
Sello vs. a customer service agent vs. a generic chatbot
Why most Sri Lankan SMEs end up on Sello instead of hiring a second WhatsApp agent or installing an off-the-shelf bot.
| Capability | Sello | A staff member | Generic chatbot |
|---|---|---|---|
| Available 24/7 (including Poya days) | |||
| Answers in Sinhala, Tamil, Singlish | |||
| Trained on YOUR menu, prices, policies | |||
| Hands off to your team for tricky cases | |||
| Live in 10 minutes — no coding | |||
| Predictable monthly cost (no overtime) | |||
| Won't hallucinate prices it doesn't know | |||
| Encrypted, your data stays yours |
Who it's for
Sello use cases for Sri Lankan small businesses
Anywhere customers ask the same questions on WhatsApp every day.
Restaurants & cafés
Menu enquiries, opening hours, table bookings, delivery questions — answered in Sinhala or English, day or night.
Online stores
Product availability, prices, delivery times, return rules, order tracking — handle the same 10 questions automatically.
Clinics & salons
Appointment requests, service prices, doctor schedules, location enquiries — booked or routed to your front desk.
Tour operators
Tour packages, pricing, available dates, group sizes — qualified leads land in your inbox ready to convert.
Real estate agencies
Property availability, viewing requests, price ranges, area details — Sello captures buyer details for your agents.
Coaching & courses
Course outlines, batch start dates, fees, eligibility — qualified leads collected for follow-up by your team.
Built by CognasisAI
Sello is the productized version of what we build
CognasisAI is an enterprise AI company in Colombo, Sri Lanka. We design and deploy intelligent systems, AI agents, multilingual AI chatbots, business automation, and knowledge engines for enterprises. Sello packs that stack into a self-serve product — so small teams who can't justify a custom build still get the same intelligence behind their WhatsApp.
Need something Sello can't do — deeper CRM integrations, regulated industry compliance (banking, healthcare), on-prem deployment, fully custom agents? See our WhatsApp chatbot development services or talk to us about a custom build.
- Built on the official WhatsApp Business API
- Sinhala, Singlish, Tamil, and English
- Encrypted at rest and in transit
- Delete your data any time
- Local support team in Colombo
- LKR billing, local payment methods
FAQ
Frequently asked questions about Sello
What is Sello?
Sello is a WhatsApp AI chatbot for small and medium businesses, built in Sri Lanka by CognasisAI. It replies to your customers on WhatsApp 24/7 — in Sinhala, Tamil, Singlish, or English — using your own business information (menu, price list, opening hours, FAQs). When something needs a human, it hands off to your team with the full conversation in their inbox.
Does Sello work in Sinhala, Tamil, and Singlish?
Yes. Sello replies in whichever language the customer writes in — Sinhala (සිංහල), Tamil (தமிழ்), Singlish, English, or mixed (very common on WhatsApp in Sri Lanka). You don't train separate bots for each language. The same Sello account handles all four.
How is Sello different from ChatGPT or a generic chatbot?
ChatGPT and most generic chatbots don't know anything about your business — they hallucinate prices, hours, and policies. Sello is grounded on the documents you upload, so every answer is based on your real information. It's also connected to the WhatsApp Business API with a proper team inbox, conversation logs, and seamless human handoff — things general-purpose LLMs don't offer.
How is Sello different from older WhatsApp chatbots?
Older WhatsApp chatbots follow rigid decision trees: 'Press 1 for menu, press 2 for hours.' They break the moment a customer writes anything off-script. Sello is powered by a large language model fine-tuned for customer service — it understands natural conversation, follow-up questions, mixed languages, and context across the full chat.
Do I need WhatsApp Business or WhatsApp Business API?
Sello uses the official WhatsApp Business API (not the free WhatsApp Business app). We handle the onboarding through Meta's authorised Business Solution Providers — including number verification, display name approval, and template registration. You don't have to figure that part out yourself.
How long does it take to get Sello live?
Typically 10 minutes to set up plus 1–3 business days for WhatsApp Business API approval from Meta. Most customers are answering real WhatsApp messages within a week of signing up — and you can keep working on your tone and documents while the approval runs.
What does Sello cost in Sri Lanka?
Sello has tiered monthly plans by conversation volume, billed in LKR. Final pricing is published on www.heysello.com once we exit beta. During the beta, contact us via heysello.com or CognasisAI and we'll match a plan to your usage. There are also Meta conversation charges that depend on the message category (Sri Lanka is in Meta's standard tier).
Will Sello make up answers it doesn't know?
No — that's exactly what Sello is designed to avoid. If your documents don't cover something (a discount code, a custom request, a special enquiry), Sello says so and routes the chat to your team. It will not invent prices, hours, or policies. This is a hard guarantee, not a default we hope holds.
Can Sello take orders or bookings?
Yes — Sello captures order details, table bookings, appointment requests, and lead enquiries straight from the chat, and lands them in your inbox or via your team's preferred handover. Deeper integrations (POS, calendars, CRM systems) are available on Pro plans or via custom builds from CognasisAI.
Is my customer data safe?
Yes. Conversations are private to your business account and never used to train shared models. Data is encrypted at rest and in transit. You can export or delete any conversation, customer, or document at any time. We never sell or share your data with third parties.
What if I outgrow Sello?
Sello is the productized form of CognasisAI's enterprise AI stack. If you need deeper CRM/ERP integrations, regulated-industry compliance (banking, healthcare), on-prem deployment, or fully custom agents, we offer bespoke builds through CognasisAI's chatbot, agent, and intelligent system services. Your Sello data ports over.
What businesses is Sello best for?
Restaurants, cafés, online stores, clinics, salons, tour operators, real estate agencies, coaching businesses, and any SME in Sri Lanka where customers ask the same questions on WhatsApp every day. If your team spends more than a few hours a week answering the same WhatsApp messages, Sello pays back its cost very quickly.
How is Sello related to CognasisAI?
Sello is CognasisAI's first SaaS product. CognasisAI is an enterprise AI company in Colombo, Sri Lanka, that builds intelligent systems, AI agents, chatbots, automation, and knowledge engines for enterprises. Sello packages that intelligence stack into a self-serve product so any business — not just enterprises — can plug it into WhatsApp in an afternoon.
Ready to try Sello?
Live in 10 minutes. No code, no developer, no surprise charges.

